FollowG's ONDC Success Story: A Testament to India's Digital Transformation

Published : March 2025

FollowG is a pioneering B2B retail solutions provider dedicated to digitizing and streamlining India’s unorganized retail sector. By leveraging cutting-edge technology, FollowG empowers retailers, distributors, and brands to expand their reach, enhance operational efficiency, and improve market accessibility. With a strong focus on innovation and execution, FollowG has rapidly emerged as a key player in India's digital commerce space.

At Keiretsu Forum Mumbai, we take pride in fostering innovation and facilitating business growth for startups by providing crucial support in fundraising and business development. A shining example of this is our collaboration with FollowG, a company that has now made remarkable strides in the Indian digital commerce landscape by integrating with the Open Network for Digital Commerce (ONDC).

Through our network, we connected Poonam Gugale, Co-founder of FollowG, with Shayak Mazumder, CEO and CTO of Adya.ai, a premier ONDC TSP, paving the way for new business opportunities. Today, we celebrate their journey and achievements as they continue to reshape the B2B and retail ecosystem in India.

A Glimpse into FollowG’s Journey


FollowG has successfully launched its ONDC Seller app, offering white-label solutions and empowering retailers to expand their market presence. The startup, co-founded by Poonam Gugale, Neeraj Raka, and Deepak Surana, has demonstrated phenomenal growth, reaching INR 150 crore in revenue without any venture funding. Shayak Mazumder, CEO and CTO of Adya.ai, a premier ONDC TSP, highlighted this milestone-

"Congrats to Poonam Gugale, Neeraj Raka, and Deepak Surana on going live on ONDC. Little known fact: this trio clocked Rs 150cr in revenue without any venture funding! What an amazing team.

Little footnote. Adya powered their ONDC app. A lot of days and nights went into converting their ideas into a reality. Poonam's ideas, Neeraj's sales insights, and the Adya team's product insights came together.

Go FollowG for tech products on ONDC!"

Key Achievements and Business Expansion


The impact of FollowG’s digital transformation is reflected in the impressive milestones they have achieved:

  • Revenue Milestone: Surpassed their projected revenue for FY 2024-25 of INR 250 Cr by January 2025./li>
  • Profitability:Sustained positive Profit After Tax (PAT) and healthy margins since September 2024.
  • ONDC Seller App: Successfully launched, enabling retailers to showcase their inventory nationwide.
  • White-Label Solutions: Currently engaging with three brands, offering customizable ONDC solutions.
  • No-Cost EMI Integrations: Exploring partnerships with brands and Bajaj Finserv to replicate a retail store experience on ONDC.
  • B2B Expansion: Providing solutions for B2B players, chain outlets, and distributors, with a strong pipeline including one of India’s largest exporters, a 300-store retail chain, and a major distributor.
  • Credit Solutions for Retailers: In talks with a leading bank to introduce corporate credit card financing for retailers purchasing through FollowG B2B..
  • Market Adoption:FollowG B2B has already seen 678 downloads and 393 registered users.

The Broader Vision: Organizing India's Unorganized Sector


FollowG’s journey underscores the immense potential in digitizing India’s fragmented retail sector. By leveraging proprietary technology and an end-to-end digital and physical distribution stack, they are pioneering efforts to bring organization and efficiency to this space. Their technology moat and robust founding team position them for sustained success.

Keiretsu Forum Mumbai’s Role


As an integral part of this success, Keiretsu Forum Mumbai continues to support startups like FollowG by facilitating critical business connections and fostering investment opportunities. We believe in empowering entrepreneurs with the tools and networks they need to succeed in today’s competitive landscape.

For more insights into FollowG’s ONDC journey, explore the latest articles:


Keiretsu Forum Mumbai remains committed to bridging the gap between startups and strategic business opportunities. We look forward to more success stories like FollowG, as we continue to shape the future of innovation and entrepreneurship in India.

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